The mother-of-five, who does not possess any diet and nutrition qualifications, launched a make-up range last year before recently expanding into fitness products.
But nutritionists and dieticians have expressed their concerns over Katie's range of dietary products and supplements.
Katie's new nutrition range is available at katieprice-nutrition.com and consists of tubs of powder, designed to be whipped into shakes, which claim to provide a 'balanced and nutritious solution to help towards your weight loss goals'.
The controversial range includes three types of shake powders: a breakfast meal replacement, a standard meal replacement, and a 'recovery and hydration' post-workout shake.
Nutritionists have taken to social media in their droves to slam Katie’s meal replacement products as potentially 'dangerous,' with some diet experts even saying that the range could encourage eating disorders.
The Food Nutritionist Jeraldine Curran told The Running Bug that she would not advise anyone to use Katie's products. ‘The most worrying aspect of Katie Price’s nutrition is that she is using her public profile to share an unhealthy relationship with food,’ said Jeraldine Curran.
‘Katie has a following of impressionable children and teenagers and we already know there has been a rise in eating disorders within this age group, so unqualified dietary advice is unhelpful.’
The website claims that the meal replacement shakes reduce 'compulsive snacking, sugar cravings, hunger pangs between meals and promote weight-loss and a positive mood,’ which will appeal to people hoping for a quick-fix weight-loss solution.
‘As a nutritionist I believe that it would be far from promoting the above and would actually have a detrimental effect on health,’ said nutritionist Jeraldine Curran.
‘Looking at the ingredients far from being protein supplements the main ingredient appears to be maltodextrin which – in the food industry - is mainly used as a stabiliser, sweetener or thickener in processed foods. It is also considered to be a food additive which can produce an unnatural rise in the levels of sugar in our blood, not good for a positive mood or weight loss.
'Other ingredients include fructose, oat flour and whey protein, which are all cheap ingredients and the products do not appear to be nutritional balanced? They would also encourage yo-yo dieting as you may lose weight initially while taking them, the minute you stop will put the weight back on and more.'
‘While meal replacements may have their place my advice would be to see a qualified nutritionist that can teach you how to eat normal balanced meals and have a sensible relationship with food,' added Jeraldine Curran.
Here at The Running Bug we recommend you speak to your GP before embarking on any new diet and exercise plan.